NOME飾品貨架, nome展示架,NOME貨架飾品設計創意圖
廣州市八千里貨架有限公司是快消品店貨架、服裝店貨架、飾品店貨架、服裝店道具、店面設計、內衣店貨架、名創優品店貨架、伶俐品牌貨架、超市貨架、奧特萊斯店貨架、KM男裝貨架、ZARA貨架、UR男女裝貨架、HM店貨架、迪卡儂貨架、無印良品貨架、悅詩風玲貨架、GXG貨架、PEACE?BIRD貨架等產品專業生產加工的公司,擁有完整、科學的質量管理體系。廣州市八千里貨架有限公司的誠信、實力和產品質量獲得業界的認可。歡迎各界朋友蒞臨參觀、指導和業務洽談。
Xu Xin said at the press conference that NOME has captured the advantages of foreign design and the dividends of China"s supply chain, and has a real price/performance ratio. She said she had gone shopping in Nomi, "the shops and the merchandise were very designed, bought a lot, only spent more than 100 yuan。"
Xu Xin, founder of Today"s Capital For the new retail rules of the home, Xu Xin admitted that the new retail has three controls: control of goods, control of stores, control the mind.
(1) Control refers to to build their own brand and own design, even extended to the supply chain; (2) control stores refers to the need for direct or direct management; (3) control of the mind refers to the rapid expansion of the brand, store layout reasonable and rapid, when covering 20% of the population when the control of the consumer"s mind。
以門店和產品為載體 用戶自迭代的商業模式
在發布會上,陳浩還解密了NOME的 “用戶自迭代的商業模式”。基于消費者的日常生活體驗,陳浩介紹到,NOME以門店和產品為載體,讓消費者成為NOME商業模式的重要組成部分;再通過數據分析捕捉發掘用戶需求,隨著用戶需求不斷的擴大、**、積累而成長,從而持續的為消費者提供符合需求的產品,讓消費者和NOME構成共生的復合生命體。
And this innovative business model, but also fully recognized by the capital. Today"s founder, Xu Xin, also interpreted NOME"s business model. She said that after the ups and downs of the past few years from Online to Offline, the online dividends of the mobile internet have come to an end, offline traffic is becoming a new battleground, and the opportunity for new entrances lies in the depth of demand for rigidity.
NOME to user experience as the center, reconstruction of the "human yard" combination, create a "user self-iteration business model", farewell backward, embrace upgrade, found a broken wall of home retail market, mining into a fast-growing trillion-dollar blue sea market, not only conform to the consumer trend, but also lead the industry"s transformation。
8年將開出300家門店 下半年啟動海外擴張計劃
贏商網獲悉,NOME已經入駐深圳的coco park、深圳龍崗萬科,廣州正佳廣場等多家購物中心。對于未來,陳浩透露,NOME擁有可覆蓋全國市場的優質渠道資源,2018年計劃進駐國內高端購物中心、主流購物中心及社區購物中心開店300家。2018年下半年將啟動海外擴張計劃,*輪布局亞太區,包括新加坡、馬來西亞、泰國、菲律賓在內的20多個國家和地區。預計2020年,NOME將在國內開店2000家,海外1000家,此外還計劃獨立開設500家1500~6000平米的用戶體驗中心,屆時規模將達500億元人民幣。
如今,越來越多的家居企業以產品年輕化、營銷趣味化等方式來應對85后至90后的主力消費群體。新一代消費者更偏愛消費過程中的便利、體驗、甚至社交屬性,這對家居零售場景提出了更高的挑戰。而萬變不離其宗,其本質也是要抓住消費者日益變化的需求。
NOME飾品貨架, nome展示架,NOME貨架飾品設計創意圖。